Socià © à © tÃÆ'  © Cartier ( ; French: Ã, [ ka? tje] ) is a French luxury goods conglomerate that designs, manufactures, distributes and sells jewelry and watches.
Founded in Paris, France, in 1847 by Louis-FranÃÆ'§ois Cartier, the company remained under family control until 1964. The company maintains its headquarters in Paris, though a wholly-owned subsidiary of Compagnie FinanciÃÆ'¨re Richemont SA in Switzerland.
Cartier is known for its jewelry and watches.
Cartier has a long history of sales up to royalty. For example, Kate Middleton, Duchess of Cambridge, was seen wearing a Cartier Ballon Bleu watch. King Edward VII of England calls Cartier "the king's jewelry and the jewelry king." For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904. Similar warrants soon followed from the courts of Spain, Portugal, Russia, Siam, Greece, Serbia, Belgium, Romania, Egypt, Albania, Monaco , and House of Orleans.
Video Cartier (jeweler)
History
Family ownership
Louis-FranÃÆ'§ois Cartier founded Cartier in Paris in 1847 when he took over his master's workshop. In 1874 Louis-FranÃÆ'§ois's son, Alfred Cartier, took over the company, but the children of Alfred, Louis, Pierre, and Jacques who founded brand names around the world.
In 1904, Brazilian pioneer pilot Alberto Santos-Dumont complained to his friend Louis Cartier about the inaccuracy and impracticality of using pocket watches when flying. Cartier designed a flat watch with a distinctive square frame. This watch is favored not only by Santos-Dumont but also many other customers. The "Santos" is Cartier's first man watch.
Louis manages the Paris branch, moved to Rue de la Paix in 1899. He is responsible for some of the company's most famous designs, such as mystery clocks (a kind of clock with transparent dial and so named because of its hidden mechanism), fashionable watches and Art Deco design exotic orientalists, including the colorful "Tutti Frutti" jewelry.
In 1907, Cartier signed a contract with Edmond Jaeger, who agreed to exclusively supply the movement for Cartier watches. At the moment, Cartier has branches in London, New York and St. Louis. Petersburg and quickly became one of the most successful watch companies in the world. The Baignoire and Tortue models (both still in production today) were introduced in 1912, followed by the Tank model in 1917. Designed by Louis Cartier, this was inspired by the newly introduced tanks on the Western Front. This line has also survived, with over thirty varieties made since then.
In the early 1920s, Cartier formed a joint company with Edward Jaeger (from Jaeger-LeCoultre) to produce movements solely for Cartier. Cartier continues to use moves from other makers: Vacheron Constantin, Audemars Piguet, Movado, and LeCoultre. It was also during this period that Cartier began to add his own reference number to the watches it sold, usually with a four-digit stamping code at the bottom of the lug. Jacques took over the London operations and eventually moved to his current address on New Bond Street.
Pierre Cartier founded the New York City branch in 1909, moving in 1917 to 653 Fifth Avenue, the Neo-Renaissance home of the Morton Freeman Plant (the son of the railroad tycoon Henry B. Plant) and designed by the architect C.P.H. Gilbert. Cartier bought it from the Factory in exchange for $ 100 in cash and a double-stranded natural pearl necklace worth that moment for $ 1 million.
Among Cartier's team was Charles Jacqueau, who joined Louis Cartier in 1909 for the rest of his life, and Jeanne Toussaint, who was Director of Fine Jewelry from 1933. After Pierre's death in 1964, Jean-Jacques Cartier (son Jacques), Claude Cartier (son of Louis), and Marionne Claudelle (Pierre's daughter) - each of whom heads Cartier affiliates in London, New York and Paris - sell the business.
Post-family ownership
In 1972, a group of investors led by Joseph Kanoui bought Cartier Paris. President Robert Hocq, who coined the phrase "Les Must de Cartier" (a staff member said to have said "Cartier, It is a must!" Which means something to be had) with Alain Dominique Perrin, Director General, began introducing new products. In 1974 and 1976 respectively, the group bought back Cartier London and Cartier New York. In 1979, Cartier's interests were combined, "Cartier Monde" uniting and controlling Cartier Paris, London and New York.
Cartier joined in 1981 with "Les Must de Cartier", and Perrin was appointed Chairman of Cartier SAA and Cartier International. The following year, Micheline Kanoui became head of jewelry design and launched her first collection "Nouvelle Joaillerie". In 1984, Perrin founded the Fondation Cartier pour l'Art Contemporain to bring Cartier into the 21st century, by forming associations with living artists.
In 1986, the French Ministry of Culture appointed Perrin's head "Mission sur le mÃÆ'  © caÃÆ'  © nat d'entreprise" (a commission to study the protection of the arts business). Two years later, Cartier earned a majority holding Piaget and Baume & amp; Mercier. In 1989/1990 Musà © à © e du Petit Palais held an exhibition of the Cartier collection, "l'Art de Cartier".
Perrin founded the international committee in 1991, ComitÃÆ'Â © International de la Haute Horlogerie, to organize his first salon, held on April 15, 1991. It has become an annual meeting place in Geneva for professionals. The following year, the second exhibition "l'Art de Cartier" was held at the Hermitage Museum in St Petersburg. In 1993, "VendÃÆ'Â'me Luxury Group" was formed as an umbrella company to combine Cartier, Dunhill, Montblanc, Piaget, Baume & amp; Mercier, Karl Lagerfeld, ChloÃÆ'Â ©, Sulka, Hackett, and Seeger.
In 1994, the Cartier Foundation moved to Rive Gauche and opened its headquarters in a building designed for him by Jean Nouvel. Following Robert Hocq's accidental death in December of that year, his sister, Brigitte Hocq, became chairman. Joseph Kanoui became vice president of Cartier Monde. The following year, the main exhibition of Cartier Antique Collections was held in Asia. In 1996, the Lausanne Hermitage Foundation in Switzerland exhibited "Splendours of the Jewelery", presenting one hundred and fifty years of product by Cartier.
In 2012, Cartier is owned, via Richemont, by the Rupert family of South Africa, and Elle Pagels, Pierre Cartier's 24-year-old granddaughter.
Maps Cartier (jeweler)
Retail stores
Cartier operates over 200 stores in 125 countries, with three Temples (Historical Maison) around the world:
- Paris - 13, Rue de la Paix
- London - 175-177 New Bond Street
- New York - 653 Fifth Avenue
In October 2014, the first blocking order against trademark infringing consumer goods was violated against a major British ISP by Richemont, Cartier International, and Montblanc to block multiple domains selling products that violate trademarks.
See also
- Fondation Cartier pours l'Art Contemporain
- Cartier Women Initiative Award
- Cartier Racing Awards
- Cartier Tank watch
- Cartier Love Bracelets
References
Further reading
External links
- Cartier
Source of the article : Wikipedia
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