Apartment Therapy is a lifestyle blog and publishing company that focuses on home design and decor. This website was founded in 2004 and is currently headed by Maxwell Ryan. According to Forbes , Apartment Therapy is "one of the most influential interior design sites on the Web". The companion blog, The Kitchn, is dedicated to home cooking, kitchen design, and entertainment.
Video Apartment Therapy
History
In the early 2000s
Apartment Therapy was founded in 2004 by brother Maxwell Ryan, an interior designer, and Oliver Ryan, a new media entrepreneur. Maxwell Ryan, formerly a Waldorf school teacher, started the design consulting business in 2001. From the beginning, he created a weekly email list that offers more decoration ideas to his clients, especially to help them make their own design decisions. In 2004, Maxwell Ryan joined Oliver Ryan to turn the email list into a daily design suggestion blog. Using ApartmentTherapy.com as a URL, their goal is to help readers solve problems without extensive professional guidance.
Growth
In the mid-2000s, Apartment Therapists set up companion sites that focused on more specific topics including the children's division called Ohdeedoh and Re-Nest's eco-friendly blog. Maxwell Ryan and his current wife Sara Kate Gillingham-Ryan, a food writer (they have broken away), also started The Kitchn, a page dedicated to recipes and entertaining tips. The diversity of its readers also led to Apartment Therapy launching a city-specific blog for Los Angeles, San Francisco, Chicago, Boston, and Washington, D.C.
As the site became more widely known, Ryan began making regular appearances on the HGTV Mission: Organization and Small, Large Style programs. Then, Apartment Therapy was named best-list by magazine including Time in 2008, Forbes in 2009, and The Daily Telegraph in 2011.
Consolidation
In early 2012, Therapeutic Apartments incorporated three companion blogs to the main site. Ohdeedoh moved to "Family channel" at Apartment Therapy.com, Unplggd to "technology channel," and Re-Nest moved to the "Green Living" category on the main page. The Kitchn stores a separate but linked URL from Apartment Therapy website.
In 2012, Apartment Therapy announced an agreement with Los Angeles-based Brand Central, in partnership with the Artist and Brand Management management agency, to expand Apartment Therapy's ideas into the retail domain, specifically by developing curation product programs.
Maps Apartment Therapy
Site features
In addition to sharing design tips, Apartment Therapy features a tour of the house where readers post pictures of their apartments and seek advice for special enhancements.
In 2005, the site held its "Smallest Smallest Apartment, Smallest" Contest, open only to New Yorkers living in 500 square feet or less. The following year, Apartment Therapy partnered with Design Within Reach furniture manufacturer to expand its national pool of participants, open to those with a home of no more than 650 square feet. To login, readers post photos to one of five categories ranging from "minuscule" to "small."
According to the profile of 2006 New York Times , Maxwell Ryan and Sara Kate Gillingham-Ryan used this site to blog about renovations to their apartments, which expanded from 265 square feet to 700 square feet.
The Kitchn
The Therapy Apartment companion's website, The Kitchn, is dedicated to cooking, entertaining, and living in the kitchen. The blog's founding editor is Sara Kate Gillingham-Ryan. The blog executive editor is Faith Durand.
Books
Therapeutic Apartments have published three home improvement suggestions: Apartment Therapy: Eight Step Home Remedies (Bantam, 2006); Apartment Therapies Offer: True Homes, True People, Hundreds of Real Design Solutions Great Little Small Package in Apartment, Cool Room (Clarkson Potter, 2010).
In Apartment Therapy: the Eight Step House Remedy, Ryan gathers his ideas for a healthy residence, describing the house as an extension of oneself.
Apartment Therapy Offerings: True Homes, True People, Hundreds of Real Design Solutions collect 40 apartments featured on the site's home tour. Each section includes the introduction of residents and home overviews, including floor plans and an explanation of how the overall effect is achieved.
Small and Comfortable Package in Therapeutic Apartment presents 40 examples of households on how to maximize the use of floor space in small apartments.
References
External links
- Apartment Therapy Site
- The Kitchn website
Source of the article : Wikipedia
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