Roy Rogers Franchise Company, LLC is a chain of fast food restaurants in Central America-Atlantic and North America. This chain originated from the rebranding process of the RoBee House of Beef chain in Fort Wayne, Indiana which was acquired by the Marriott Corporation in February 1968. However, Marriott first used the name Roy Rogers Roast Beef on the conversion of the company Junior Hot Shoppes in the Washington DC area in April 1968, then there was the RoBee store. National aggressive franchise campaign launched. Some of the Big Boy Restaurant franchises - the trademark is also owned by Marriott - became the main franchisor of the Roy Rogers chain.
As of October 2016, Roy Rogers has 54 stores: 24 companies and 30 franchises. In 2002, the Plamondon Company purchased a trademark from Imasco, former parent of Hardee's. Under the new owner the company is headquartered in Frederick, Maryland.
The Roy Rogers menu consists primarily of hamburgers, roast beef sandwiches, fried chicken, 9 side items including fries and drinks. Many locations also serve breakfast.
Video Roy Rogers Restaurants
Histori
1967-1968: RoBee's dan Marriott
In 1967, a group of Big Boy restaurant franchises started the RoBee House of Beef restaurant based in Ft. Wayne, Indiana. Marriott Corp., which acquired Bob's Big Boy and Big Boy trademarks in 1967, acquired RoBee in February 1968 with plans to expand nationwide. The RoBee franchise will first be offered to Big Boy franchisees to coincide with their existing Big Boy territory. At that time there were 13 RoBee restaurants in six states.
During the acquisition, in January 1968, the grilled roast beef network of a competitor Arby demanded RoBee for trademark infringement and (another equation that he considered) unfair competition. Because "RoBee's" sounds too similar to "Arby's" the solution requires a brand new name and Marriott wants something recognizable. Big Boy founder Bob Wian, who sits on Marriott's board of directors, befriends Roy Rogers agent and suggests that the company is approaching Rogers about the use of his name. Interested in associating with a chain restaurant, Rogers had a similar discussion with another company when Marriott called. Nonetheless, he accepted the Marriott offer: Rogers will receive a license fee for his name and also get paid for a private appearance at the restaurant. The restaurants will be called the "Roy Rogers Roast Beef Sandwich" restaurant, and despite complaints from Arby, this restaurant retains the RoBee building design and includes a wagon logo design.
Some big franchise Big Boy accepted Marriott's offer and became Roy Rogers regional franchisee, including Frisch's, Elias Brothers, Marc's, and Shoney's which together cover most of the Midwest and the US South. Pittsburgh franchisee Eat'n Park declined the offer and took a public offense by paying the fee to Rogers. In the Pittsburgh area and elsewhere, other regional franchises are sought that would also be subfranchises for smaller carriers, and by January 1969 Marriott claimed a regional franchise for every state but Alaska. Roy Rogers restaurant also opened in Canada, a franchise for Big Boy franchisee, JB's of Canada.
Marriott divides the United States into 33 franchising areas and requires regional franchises to open a number of restaurants over a four-year period. Regional franchises will pay Marriott 2% royalties, and subfranchisees usually pay a 3% regional franchisee, which will retain an additional 1%. A restaurant requires $ 35,000 cash investment in advance, including $ 7,500 payable to Marriott. In addition, the cost of buildings and equipment, with seating for 42 people, cost about $ 100,000 in 1968, excluding land costs. Marriott offers financing but bears interest at 12% on land and 17% for buildings. The prototype restaurant sits 40 to 45 people with additional outdoor seating on the optional terrace in front of the building, but the actual restaurant varies, one franchisee dining room accommodating 75 people.
The first Roy Rogers restaurant opened in April 1968 at the Crossroads Bailey section in Falls Church, Virginia, on the corner of Leesburg Pike and Carlin Springs Road (5603 Leesburg Pike). Another opened at 5214 River Road, in Bethesda, Maryland. This area was chosen because Marriott is headquartered in Washington Metropolitan, D.C., River Road unit located just across the street. (Marriott executives and Marriott family members often become customers in this store.) This first location is Jr. conversion. Hot Shoppes, the existing Marriott fast food chain. In May 1968, the RoBee unit began to open as Roy Rogers. Rogers toured four countries in restaurants named in the US South, showing up at every location for an hour, shaking hands and passing out signed photographs. Filming for the first TV commercial to advertise Roy Rogers Restaurants took place at Apple Valley, California where Rogers lives with his family. In 1968 and 1969, Rogers and his friends, Earl Bascom and Mel Marion, were filmed at various locations including the historic Las Flores Ranch at Summit Valley and Campbell Ranch in Victorville.
The rapid growth began in 1968 and Marriott made an upbeat projection. In October 1968, there were reported 38 units opened and 65 under construction, and in December, 56 opened and 39 under construction. Marriott projects 700 Roy Rogers restaurants in four years. In June 1969, 105 units opened with a new projection of 870 in four years. A February 1970 newspaper article reported that more than 160 units were operating. However, growth stalled in 1970, when Marriott suspended Roy Rogers's franchise, due to financial losses from a failed location closure. The following year, a Texas-based regional franchise, Ram-Hart Systems, filed for Chapter 11 protection, asking to end unprofitable leases, which made the whole chain unprofitable. After the franchise continued, only 172 restaurants opened in September 1972, a quarter of the 700 stores projected four years earlier.
In 1982, Marriott bought Gino's restaurant chain for $ 48.6 million. The company converted 180 out of 313 restaurants to Roy Rogers to expand the Baltimore/Washington area.
Although the standard Roy Rogers location serves food in typical fast food, several locations (such as the former Jr. Hot Shoppes location) and franchises located along the Mid-Atlantic highway stop serve food in cafeteria style. The exception is the Allentown service plaza at Pennsylvania Turnpike's Northeast Extension, which serves its customers in a typical fast-food mode since it reopened in May 2008 (the entire service platform has been rebuilt from its original form, which includes serving cafeteria style).
In cafeteria-style restaurants, customers shoved their trays over the tracks at a station packed with packaged hamburger, cheese burgers and roasted beef sandwiches. The feature of this chain in one of the locations is Fixin's Bar which features many spices. Because of this, sandwich items are shipped without any indigenous garnisons. After selecting and paying for these items, customers can decorate them according to their taste in Fixin's Bar with items such as ketchup, BBQ sauce, mayonnaise, horseradish sauce, lettuce, tomatoes, pickles and onions. Many locations offer hand-dipped milkshakes made with Edy's Ice Cream.
1984 murder
On the morning of February 4, 1984, 25-year-old assistant manager, Terri Brooks was found murdered in the kitchen of a Fairless Hills, Pennsylvania location. He was found badly beaten, with a bag over his head and a large kitchen knife sticking out of his neck. He was most likely killed the night before, when he closed the restaurant. The restaurant is safe open and empty, which led police to believe he was killed by two unidentified people who had robbed three other fast food locations in the area the previous week. However, after the men were later arrested, they were able to provide a solid alibi for the night Brooks died. The case was not solved for 15 years, until DNA identified Brooks fiancee fiancé, Alfred Keefe, as a murderer. In 2000, Keefe was convicted of first-degree murder and was sentenced to life imprisonment with no possibility of parole. This case is displayed on Cold Case Files , as well as Discovery Investigation events. The building has been converted into a combination of McDonald's-BP gasoline pump.
1990: Hardee's
In 1990, Marriott sold the chain for $ 365 million to Hardee's, a Southern chain looking to expand into the Mid-Atlantic market again. Hardee's converts the remaining non-franchise location into a Hardee restaurant, although many of the converts, Hardee, continue to offer Roy Rogers fried chicken. Roy Rogers chain conversion led to customer uprisings and units restoring the Roy Rogers brand. The restaurant promotes hamburgers that are destroyed by fire, but they are not the same as the original Roy Rogers products and they then fail.
Hardee eventually sold the remaining Roy Rogers location to McDonald's, Wendy's and Boston Market between 1994 and 1996. This led to 13 franchisor Roy Rogers, with two dozen free standing locations, in addition to locations owned by HMSHost on a travel plaza along highway in the Northeast.
2002: Plamondon Company
In 1997, CKE Restaurants acquired Hardee from Imasco, but Imasco retained Roy Rogers' trademark and franchise system, eventually selling Roy Rogers to Plamondon Enterprises (now Plamondon Companies) in 2002, after three years of negotiations. Roy Rogers was relaunched as Roy Rogers Franchise Company, LLC. Plamondon has opened the first Roy Rogers restaurant in Frederick, Maryland by Plamondon in 2000.
Popular items on the menu are roast beef sandwiches and fried chicken, advertised by Roy Rogers under the name "Pappy Parker" in the 1980s using a cartoon seeker (the name Pappy Parker inherited from the Marriott's original Shoppes network). The other signature items in Roy Rogers are the Gold Rush chicken sandwich (fried chicken breast with bacon, a Monterey Jack slice, and a honey-based BBQ sauce) and a Double-R Burger Bar (a cheese burger with ham). The side items featured in Roy Rogers are fries, baked potatoes, mashed potatoes with gravy, baked beans,
Maps Roy Rogers Restaurants
Location
As of October 2016, there are 54 Roy Rogers restaurants in 6 states:
- Maryland
- New Jersey
- New York
- Pennsylvania
- Virginia
- West Virginia
See also
- List of hamburger restaurants
- List of fast-food chickens
Note
References
External links
- Roy Rogers Restaurants
Source of the article : Wikipedia
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